AW Fraser

AW Fraser has been manufacturing and exporting bronze and brass components since the 1930s. With decades of growth under their belt, their branding needed a refresh that would reflect their evolution while honouring their legacy. We updated the existing identity with refined shapes, layout and typography, keeping the original colour scheme for a modern classic feel.

The refreshed branding was rolled out across every touchpoint. This included detailed brand guidelines, core values signage, exterior and interior office signage, uniforms, health and safety documents, and a series of branded videos. Our videography helped capture and communicate their story visually, reinforcing the updated identity across digital platforms.

This was a large-scale, multi-service project, and we were proud to see it recognised as a Finalist in the NZ Sign Display Awards. A huge thanks to AW Fraser for trusting us with such an important transformation of their 80-year-old company.