Brown Acres Truck

The Concept:
Brown Acres’ chiller truck Coolio had seen better days—dented, weathered, and in need of a serious glow-up. We saw the perfect candidate for a movie-worthy makeover. The goal? Turn it into a rolling billboard for their micro greens brand using bold black product photography. We designed a full wrap that let the imagery shine, using a seamless black base to complement the dark photo backgrounds and avoid the “pasted on” look.

The Install:
Coolio’s condition meant a huge amount of prep before we could even begin wrapping. It was time-consuming but essential to get a smooth, professional finish. The black wrap not only made the photography pop, it also cleverly concealed some of the truck’s rougher patches—giving the old guy a fresh new lease on life.

The Outcome:
The final result is a sleek, satin black herb-mobile that brings the product front and centre. Coolio now rolls up to supermarkets like New World looking sharp, professional, and ready to impress. It’s a proud reflection of the Brown Acres brand—organic, premium, and totally memorable.