Black and white award badge with a piano key graphic and text that reads "Bronze Medal Winner" and "NZ Sign Awards of Excellence".
Black and white award logo with a stylized, curved musical keyboard and text that reads "Award Finalist" and "NZ Sign Awards of Excellence".

Herba Gourmet

VEHICLE GRAPHICS

The Concept:
After refreshing the Herba Gourmet brand and messaging last year, the next step was giving their ute a bold new look to take the message on the road. The focus: spotlight the new tagline “salads with punch” and showcase their hearty, vibrant meals through professional food photography.

The Process:
Consistent brand colours were key to tying this wrap into their wider visual identity. Careful colour matching and full digital printing ensured everything aligned with existing signage. Strategic placement of the food images helped highlight the variety and quality of their offering.

The Outcome:
The end result is a bright, bold, and unmissable moving billboard for Herba Gourmet. With clear branding, striking visuals, and clever hierarchy, there's no doubt about who they are—or what they do.

Other Work:
This ute wrap is just one part of our work with Herba Gourmet. We also created their stall signage at Riverside Market—bringing the refreshed brand to life with bold colours, clear messaging, and strong visual presence in one of Christchurch’s most iconic food destinations.