Design for a bronze medal award featuring a stylized black and white piano keyboard and text that reads 'Bronze Medal Winner NZ Sign Awards of Excellence'.

Master Foundations

BRAND CREATION

The Concept:
Mark came to us with big plans for his new foundation business. He needed vehicle graphics, site signage, and business cards—but before anything else, we had to build a strong brand from the ground up. The vision: clean, sleek, and modern branding with a black and white colour palette and a versatile logo mark.

The Process:
The logo was built from the business initials—M & F—designed to resemble a 3D sketch of timber boxing used in foundation prep. It can be used as a solid mark or outline, adding variety and texture within the monochrome palette. With a solid brand system in place, the rest of the applications fell into place seamlessly.

The Outcome:
Master Foundations now has a clean, timeless brand that feels elevated and professional—standing out in a competitive industry. The simplicity and flexibility of the design allow for strong consistency across every touchpoint, from vehicles to signage to print, while giving the business a polished, high-end edge.