Maxum Foods Vehicle

Project Overview:
Maxum Foods’ Subaru Outback wrap highlights the company’s farm-to-product story with stunning imagery of green pastures, blue skies, and cows. A "hero" cow being hand-fed draws attention on the side, with Maxum Foods branding featured on the front doors. The challenge was to maintain cohesive graphics across all 360 degrees of the vehicle, while using contravision on the windows for visibility. Even the wing mirrors were wrapped with playful small cows.

Original Concept & Overall Visual Impact:
The concept of this vehicle wrap revolves around Maxum Foods’ connection to farming and dairy production. The wrap was designed to visually communicate the company's values, showcasing its commitment to quality while being visually engaging and fun. The clear hero cow image reinforces the brand’s relationship with its core product, and the playful inclusion of small cows on the wing mirrors adds an unexpected touch that elevates the overall appeal.

Installation, Attention to Completed Detail:
The installation was performed with precision to ensure all elements aligned seamlessly across the vehicle’s body. Special attention was given to the placement of imagery and branding on both sides of the vehicle, maintaining consistency and clarity. Contravision on the windows was applied carefully to avoid obstruction of the driver’s view while ensuring visibility of the graphic design.

Summary:
This wrap embodies Maxum Foods’ farm-to-product ethos through bold, vibrant visuals and clever design elements. The full-wrap solution uses playful yet cohesive graphics, demonstrating creativity, technical execution, and attention to detail in every angle of the vehicle. The result is a standout, mobile advertisement that reflects Maxum Foods’ brand while being both functional and visually striking.