The Hirt Lab
A bold brand and signage fit-out for a new gym space.
We started by creating a fresh brand with signage and versatility in mind. From there, we brought the interior to life with vibrant colour-blocked walls and custom signage made from ACM, including three large logo installs. One spans four metres and features 40 individual letter pieces.
Additional elements included gym rules signage, writable whiteboard areas and door signs, all designed to energise the space and reflect H.I.R.T Lab’s upbeat atmosphere.
From logo to merch, every detail was designed to feel cohesive and on-brand, transforming a grey concrete shell into a vibrant, motivating gym environment.