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Sign Network Limited, Christchurch, New Zealand
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People say that a Picture is Worth 1000 Words…

If that is true, then 8 seconds of Video must be worth a Million!!

In late 2018 we took a leap of faith, hired a full-time Videographer and started creating content to ultimately “tell our story”.

Fast forward just 6 (fast paced) months and we are proud to announce we have…

  • Created a Video Department

  • Have consistently put out a Monthly VLOG (the WIP)

  • Have consistently put out “the Weekly Wrap” - a short summary of the week that was.

  • Our Videos have had over 250,000 views on Facebook alone

  • Created over $100,000 of revenue, directly relating to brand exposure from video views.

  • Have created our very own unique video offering - the Content Club

  • Our Reach on Social Media has gone from an average of 30k per month (pre-video) to an average of 80k and our Engagement is through the roof!

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So, Why/How did a Sign Writing Business get in to Video…?

It was a natural progression… Signage and Print was always about Branding businesses and assisting with their Marketing needs - Video just adds some new and exciting ways to do that.

In our opinion, (the best) Marketing has always been about story-telling and video gives you so many more ways in which to tell a compelling story. You can emote more feeling from a video than a static print advertisement and the experience is far more memorable.

The fact that every human being now carries a small video player around with them (smart phone) and in most cases will never have it more than 1m away from their person, along with the incredible targeting that social media platforms provide, gives us the perfect storm to ensure that our message gets seen by the right people when we want them to see it.


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© Sign Network Limited, 2019.