VIP Trade
BUILDING SIGNAGE | VEHICLE GRAPHICS
Client Overview
VIP Trade is the retail arm of the VIP Group of Companies, servicing the building industry across multiple trades. In a bold move, the company chose to leave the ITM franchise group and rebrand as an independent trade supplier — a significant undertaking that required an immediate and impactful transition to protect and grow their market position.
Project Overview
The rebrand presented both logistical and creative challenges: to take the new VIP Trade brand guidelines (developed by local agency Momac) and apply them cohesively across various mediums, locations, and applications — all while ensuring zero disruption to business operations.
We developed a detailed rollout plan covering the main retail site, support buildings, and a large vehicle and machinery fleet, including utes, trailers, trucks, and a promotional giveaway vehicle. Over 1,000 site signs and approximately 40 different business card variations were produced — all within a one-week window to ensure a seamless transition from ITM to VIP Trade branding.
Key Signage & Brand Applications
The standout feature was the transformation of the site’s timber entranceway — a large archway acting as a landmark visible from afar. The existing structure was aged and required a full upgrade.
We re-clad the archway to create a sharp, modern look, integrated programmable LED strip lighting, and mounted illuminated VIP Trade branding across the top. The client organised the power installation, allowing us to complete and program the lighting on site.
Result & Client Feedback
The VIP Trade team were thrilled with the result — not only for the visual impact of the new brand but for how seamlessly and quickly the transition was delivered. Six months post-project, the client has increased market share, and their new independent identity has been fully embraced by customers and the wider trade community.